“Are your Photoshop skills good enough to solve a murder?” That’s the challenge we threw our Photoshop Facebook community on Halloween. We presented them with a Clue-like murder mystery in the form of a heavily layered Photoshop file. Deep within the file, fans uncovered clues, red-herrings, suspects, and even ghosts. We turned their Photoshop tools into forensic tools and Photoshop itself into a game. A handful of diligent, and talented, Photoshop artists solved the crime. We celebrated them on Facebook, and our fans asked for another mystery next year. In the end, the one-of-a-kind game grabbed over 4.2m engagements, 22k downloads and changed positive brand sentiment from 15% to 76% and won Gold and Silver Cannes Lions and a Facebook Craft Award.