My father was a samurai and my mother was a grizzly. The first lesson in business I learned from my father—former CEO of a small tech company. The word samurai [ 侍 ] means “to wait upon.” It’s about serving people, not money. Take care of your clients, your vendors and your employees and the money will follow. It’s this principle which has allowed me to foster client relationships that last. The first lesson in life I learned from my mother—a tough-as-nails teacher and superintendent for over 40 years. The bigger you become the more responsibility you owe to those around you. In my career, I have mentored countless young creatives and account people. It is my personal goal to make sure every single one of them leaves our time together a better person. I bring a combination of these unique perspectives into everything I do. Right now, I help brands and audiences get close with each other on social in memorable and meaningful ways.